It can also include a play button to tell users that it's a video. For one, you can create a small, static image, which should be thumbnail size). There are specific ways to add a video to your signature. See Mailbutler Signature Feature in our video: Think of it as a free promotional space that will be seen by anyone who gets an email from you. Many people are unaware that they can use their email signature to increase user interaction. Embed your video in your team’s email signature This could be a behind-the-scenes video of your office or factory, a message about how to care for their item, or even a discount on their next purchase. While a simple thank you message is enough, you can also include more information about the product they purchased. Not only does this show the customer that you value their loyalty, but it also makes them more inclined to open up an email they might usually send straight to the trash bin. In this situation, thank you videos can be a great complement to your “recent purchase” email. Thank users for their purchaseĮven after acquiring the user, it’s still important to retain them. However, you’ll need to include a call to action to inform the reader that they should click on the link. You can also choose to hide the video link behind a more design-oriented graphic.Īgain, it’s crucial that you choose an intriguing image. This is a UX trick that can result in more clicks and views. It will have a screenshot and a fake play button that, when clicked, will redirect the users to YouTube or wherever the video is hosted. The most effective way to do this is to create an image that resembles a video. If most of your subscribers have these providers, you’ll be better off including a still image that redirects to a video instead. However, it’s important to note that some email clients (including the big players like Gmail and Outlook) don’t support embedded videos in emails. Add an image that redirects to a videoĪn embedded video can result in immediate views. This could be a promotional video, behind-the-scenes content, or educational topics. You can also highlight certain topics using videos. This way, you’ll get important information to your users fast (and without the fear of them skipping over something important).Ī weekly or monthly update in video form and be much more appealing to your subscribers. Instead of writing a long text of updates, explain what’s new in an informational video. To spruce up your content, consider adding videos in addition to your content. Text-heavy newsletters can be boring, especially if you’re sending them out on a regular basis. Or you can focus on one specific issue that your user base will enjoy learning more about. For example, you can craft a video explaining your company’s history or future goals. If you’re advertising an event, you can include a video with behind-the-scenes footage to help build interest for attendance or ticket sales.Įducational bonus videos can also attract customers. This type of bonus content not only engages the customer but also increases their loyalty to your company or brand.įor consultants or coaches, you might include a video with extra tips or pieces of advice that aren’t normally available on your website, or get one of your clients or pupils to record a video testimonial where they talk about how your services helped them. You can get more email subscribers by giving them access to an exclusive video when they sign up. Use video as bonus content to entertain your audience Try Mailbutler for Free Learn More How to use video in email marketing 1.
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